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National Cattlemen's Beef Association
National Cattlemen's Beef Association or NCBA, an advocacy group for beef producers in the United States, reports that it works "to increase profit opportunities for cattle and beef producers by enhancing the business climate and building consumer demand."
The NCBA operates the Cattle Industry Annual Convention & Trade Show and Cattle Industry Summer Conference.
==Advertising campaign==
The NCBA is the group responsible for the ad campaign run in the U.S. using the slogan "Beef. It's What's for Dinner" Music from the ballet ''Rodeo'' by Aaron Copland is used in the radio and television commercials. On January 21, 2008, Matthew McConaughey became the current spokesman of the organization, having taken over from Sam Elliott and the late Jim Davis and Robert Mitchum.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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